Web Design Services

Does your business have a web site? Because your competition does, and they are reaching your potential clients.

I create custom business web sites for the solo and small business enterprise with a focus on design (in the true sense of the word).

Visual design can instantly communicate a host of both conscious and subliminal messages that text simply can not. Visual design should engage, inspire and compel your site visitors to action. Great visual presentation will draw the reader in so that your text can then inform.

My goal for each web site is to project a visually appealing, professional image of your company, one that enhances its credibility, gets your web site visitors to stay and read, and helps turn them into new clients.

The websites I design are user-friendly, making it easy for your web site visitors to navigate and quickly find the information they seek. My design process helps ensure that your web site is consistent with your organization's branding, vision and marketing focus. I strive to emphasize aesthetics, functionality, creativity and customer experience while paying special attention to usability, information architecture, layout and copy.

I also want your web site to help you conduct business more efficiently. Convenient interactive tools can be incorporated to automate certain processes, collect data, download forms, making it easier for you and your customers to work together.

I can design a fresh new web site or provide a facelift to an existing one.

Web Site Planning & Design

Each web site I design is an original creation--I don't believe in templates. Your web site should be as unique as your business entity. It should be consistent with your business identity and brand position, and meet the needs of both you and your customers.

When planning your web site, I keep all your specifications in mind. Recommendations are made based on my knowledge of design and marketing, and how your requests can be best implemented without diminishing your customers' satisfactory experience.

Initial consultation is always provided at no charge.

Web Site Redesigns & Renovations

Your web site needs to evolve as your business grows to meet changing market and customer needs. I can reorganize and improve upon your existing web site.

To freshen the look, new colors, images and graphics can be added. The layout can be remastered to accommodate expanded information architecture. Color theory and other marketing techniques can be applied to increase appeal to your target audience.

Web Site Content Development

I can proofread and edit your content, adapt it for the Web and unify it with existing marketing materials. If you are starting with a clean slate, I can help edit and develop new content for your site. Photos, graphics and other artwork will be reviewed, and we'll utilize those that best relate to the message and the composition of your site. Graphics can also be developed as needed to complete the design of your web site and maintain continuity.

Organic Search Engine Optimization (SEO)

Search engine placement and high ranking is never guaranteed, even with paid promotion. Depending on your business, keyword competition can be fierce and pay-per-click campaigns costly! But your odds can be improved with a web site that is search engine friendly.

My design process incorporates organic search engine optimization. I make sure each page includes appropriate title, heading, META and ALT tags, and content is developed for optimal keyword effectiveness.

Web Site Maintenance

Your web site is an integral piece of your marketing collateral, as well as a valuable investment, and should always be kept current. Don't alienate customers with bad links, outdated information or discontinued products! Your web site also needs to evolve as your business grows to meet changing market and customer needs.

My monthly site maintenance retainer is an affordable, easy way to make sure changes are made immediately and with consistency, thus maintaining your web site's design integrity, continuity and effectiveness, while keeping the look clean and professional.

Hosting & Domain Registration

Often, it's best to work with your web site designer before making decisions on domain registration and hosting. I can help you choose a customer and search-engine friendly domain name, and then assist you in registering your domain and selecting a hosting company that best meets your web site needs and budget.

My recommendations are based on your web site requirements, price, the abundance of features in relation to cost, and my experience with the company with regard to customer service and server reliability.

Schedule a Complimentary Consultation

Want to learn more about how your business can benefit from my professional web site design services? Simply call or email me to schedule a complimentary consultation.